Where you are a blog advertising network or a travel blog looking for advertisers, lying to your prospective advertisers is not recommended.
I should have written “is not usually recommended”, because it seems that this common practice called honesty doesn’t apply to Blogads and Gridskipper.
Here is the way Gridskipper is depicted to advertisers on Blogads : “Gridskipper is the most trafficked travel blog on the internet”
Of course, a simple search on Compete comparing the traffic of Gridskipper and some well-known travel blogs show that this claim is a total lie.
It’s actually very easy to find travel blogs with more traffic than Gridskipper. Or maybe Gridskipper and Blogads have never heard of Gadling, Jaunted or Hotelchatter ?
In times when advertisers are cutting their budgets, this kind of behavior is hurting everyone.